by David Lauterstein
This outline shows how marketing can be seen as applying the same principles we practice in sophisticated bodywork, especially Zero Balancing and Deep Massage (which use the “fulcrum” model for how to optimize contact). I wrote it a few years ago when I entertained a bit more new-age language so have patience with that! Let me know if you have any questions – this is an outline that could be elaborated into a book!
Click photo below to download pdf.